How Agencies Run Client UGC Campaigns on Kleepa

If your agency is moving client UGC production onto Kleepa for the first time, the goal of week one is simple: get one clean campaign end to end so your team learns the workflow before volume arrives. This guide walks through that first launch in the order the platform actually flows, so nothing surprises you when a client is watching.

Set Up the Campaign Before You Touch Creators

Start by translating the client's request into a concrete brief. Kleepa attaches a brief to every booking, and that brief is what determines whether the first draft comes back usable or wastes a revision. Get the deliverable count, format, aspect ratio, tone, and any mandatory talking points written down before you go looking for talent.

Decide up front how you will represent the client inside the campaign. Most agencies name projects with a client code plus the campaign so spend and turnaround stay attributable later when you pull Insights.

• Confirm deliverable specs: number of videos, length, orientation, and file format.
• List non-negotiables: claims to avoid, hashtags, handles to tag, and disclosure requirements.
• Set a realistic due date that leaves room for at least one revision cycle.

Discover and Shortlist Verified Creators

Use search and filters to build a shortlist, then save strong candidates to favorites so you can reuse them across future client work. Every creator on Kleepa confirms they are 18 or older during onboarding, which removes a chunk of the vetting your team would normally do manually.

You have two routes to engage them. Book a creator directly when you already know who fits, or post a job and let creators bid when you want options or competitive pricing. For a first campaign, booking one or two creators you have vetted keeps the moving parts low.

Run the Work Through Projects

Once booked, the work lives in a project with deliverables, revisions, and approvals. Keep all direction inside Kleepa's built-in messaging rather than scattering it across email, so the full history stays in one place if a client later questions a decision.

Payment runs through Stripe and sits in escrow until you approve the deliverable, at which point the creator is paid. That structure protects the client's budget and gives creators confidence the money is real, which tends to speed up their turnaround.

• Review the first draft against the brief, not against personal taste.
• Bundle all revision notes into a single message instead of drip-feeding them.
• Approve only when the deliverable is truly client-ready, since approval releases payment.

Close the Loop With the Client

After approval, pull the campaign data from Insights to show spend and turnaround. Even a single-campaign summary teaches the client what your Kleepa workflow delivers and sets the baseline you will scale from.

Nail this first cycle and the second one is mostly repetition. The platform rewards agencies that front-load the brief and keep communication inside the project, so build those two habits before you add clients.